All artwork in the “My Art Direction” section of my website was art directed or created by Emmanuel Valdez in collaboration with some of the finest artists in the industry. This section of the website will provide insights into my art direction style and philosophies. The process of developing a vision for the visuals of a videogame involves a ton of exploration, experimentation, and close collaboration with the game design and engineering departments. Goals are established that align all departments, executives, directors, and publisher expectations but ultimately the main goal is to deliver visuals that will immerse, inspire, and entertain our players.
Before each mission, mini-game, or race, a loading screen appears with an action shot of the upcoming challenge. These shots were constructed in Unreal Engine, featuring the represented environments with hand-placed vehicles and props, carefully composed and lit. The logo branding was then layered, and additional visual effects were added in post-production
Created by Emmanuel Valdez. Logos and branding by Howard Milligan, Loai Abdulmotaleb, and the UI team in our Novato office.
