The following concept art was further exploration of transforming the streets of NYC into this alternate early 60’s art look that never seem to have left (See the earlier post of Times Square Mid-Century Modern Pre-visualization for more details on the art direction).

Pinterest board of Mid-Century Modern urban architecture

Google Street View images were sent to an outsourcing company along with an art direction packet detailing how to transform the modern streets to an alternate 1960’s reality mixing the signage, vehicles, architecture, and pedestrian aesthetics.

We selected these two to finalize along with an earlier thumbnail. The first piece showed a more aspirational tone. The second explored a more foreboding tone.

In addition to all the elements that make this art style distinctive, the color palette and graphic design shapes in this final painting really solidified the art direction.